Does the idea of chemical-sounding ingredients in your food leave a bad taste in your mouth? You’re not alone. ‘Clean eating’ is sweeping the nation as one of the most popular diet movements. But what does this term really mean?
‘Clean eating’ doesn’t have an official definition, so it means different things to different people. To most, it means choosing foods that are closest to their natural state—also known as ‘whole foods’ or minimally processed foods. More extreme interpretations of ‘clean eating’ may exclude dairy, gluten, or grains from the diet, though this is not recommended without a medical reason.
Often, terms like ‘clean’ and ‘natural’ go hand in hand. A food is ‘natural’ when it lacks artificial colors, flavors, and preservatives. While artificial food additives are not harmful (at least not in the quantities that are added to foods), a long list of additives in the ingredient statement is a telltale sign that that food is highly processed. Generally speaking, highly processed foods are less nutrient-dense and are higher in sugar, sodium, and fat than minimally processed foods.
Despite being tested for safety, some shoppers are still skeptical of artificial food additives—for many reasons. Some shoppers distrust food manufacturers, believe artificial additives may be harmful over the long term, or just feel funny about eating something they can’t pronounce. No matter the reason, there are options for those who wish to avoid undesirable ingredients.
Wild Harvest is Sunset’s line of “free from” foods—all Wild Harvest foods do not contain artificial colors, flavors, or preservatives. In fact, there are hundreds of ingredients that are kept out, click here to view a full list.
Sunset believes simple food is best. Try Wild Harvest and taste how natural flavors speak for themselves.