AUG
16

The Hatch Chile: One Fiesta-Worthy Pepper

Hatch Chiles are a finer gastronomic pleasure that, when you have the opportunity, you should really try.
Hatch Chile logo

A Hatch Chile is a green chili around 4-5 inches in length. They’re grown exclusively in a 100 square-mile area of New Mexico called the Mesilla Valley. The chili is named after the town of “Hatch”, a small village in the valley.

Like wine, the best chilies are grown in climates with hot daytime temperatures and cold nights. The intense sunlight and cool evening in the Mesilla Valley result in a uniquely flavored chile. Served raw, Hatch Chiles have earthy flavors, mild heat, and a subtle sweetness. Served roasted, these flavors intensify, creating complex, zesty and smoky flavors. Hatch Chiles are about half as hot as jalapenos. They tingle on the tongue rather than burn. Their meaty flesh stands up well to an open flame.

Hatch Chiles Roasted

During the chili harvest, Hatch, NM hosts an annual Hatch Chile roast and festival. Thousands of out-of-state and international visitors flock to the sleepy New Mexican town to experience the esteemed Hatch Chile.

Sunset shoppers need only travel as far as the nearest Sunset store to experience a freshly roasted Hatch Chile. We’re shipping in Hatch Chiles direct from New Mexico, and roasting them outside all Sunset locations. Here’s the schedule:

Hatch Chile schedule

 

Our rotating drum roasters turn the chilies as they roast over an open flame at 900 degrees. Watch them blister, char, and pop, then taste for yourself what all the hype is about. Purchase the chilies by-the-pound and stock up for the rest of the year (roasted Hatch Chiles freeze well in zip-lock bags). Or try one of Sunset’s original recipes featuring our favorite chili, such as:

Items featuring Hatch Chiles

Hatch Chile season is short. Fresh chilies are available for a limited 6-week window, with late August being peak harvest. Get ‘em while they’re hot! 

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AUG
04

Sourcing Locally Since Before Local Was Cool

There’s no doubt local food is #trending.

For many shoppers, the farmers’ market is as much a place to see and be seen as it is a place to buy vegetables. Community-supported agriculture is becoming increasingly popular, and more and more restaurants are catching on to the locavore movement.

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Local is trendy for good reason. Not only does local food come with the environmental benefits of reduced emissions for transport, local food comes with economic and social benefits as well. Sourcing local builds a sense community, bolsters local economies, and gets people excited about where they live.  

To Sunset, local is not a passing fad, nor is it anything new. Sunset has been sourcing locally for our entire 80-year history—long before anyone coined the term “locavore”. Supporting local vendors is part of our DNA. After all, Sunset’s a locally owned business, too.

Rick Didier In 2017, we still carry many of the same local vendors that we carried in 1937. For example, back in the 1930s, the original Cortesi clan forged a relationship with John Link—the original owner of Didier Farm in Lincolnshire, IL. Because the farm is less than 10 miles from Sunset, the Cortesis saw Didier Farm as the obvious choice to bring Sunset customers the freshest vegetables. To this day, we still carry peppers, squashes, beets, cabbage, kale, green beans, chard, cucumbers, and many other crops grown by Didier Farm. Shop our stores between late-July and mid-September, and you’ll find Didier populating our produce departments.

As the local food landscape evolves, we’re evolving with it, bringing in new local vendors as they enter the local marketplace. For many local vendors, Sunset was the first retailer to carry their product. For example, Meyer Farm Herbs, Carol’s Cookies, Hungry Monkey Baking Company, Hole in the Wall pasta sauce, and many others looked to Sunset to help launch their businesses.

If you see the value in understanding where your food came from, attend our Midwest Local Foods event on Saturday, August 12th, from 10am-2pm, at our Highland Park and Libertyville stores. Expand your locavore diet beyond just produce and sample the best the Midwest has to offer from all departments of our store. Shop small and fill your fridge, pantry, and freezer with food produced close to home.

Midwest Local Food event flyer

 

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