Sunset Foods, the top-rated family-owned grocery chain located in Chicago’s northern suburbs, has launched 4-minute chef-created meals under the Quick and Easy banner. Targeting consumers wanting deliciously fresh meals with minimal prep and clean up time, these all-natural and nutritious foods make getting meals on the table faster than ever before.
Designed with the on-the-go consumer in mind, Sunset’s Quick and Easy recipes are prefect for anyone who wants to make a delicious meal without any dicing, cutting, or measuring. There are three categories within the program allowing customers the option of adding their own flair to their culinary creations: “Hot & Ready,” “Prepare at Home” and “Heat & Eat.”
“We have been in the prepared meals business long before it became trendy,” says Sunset Foods’ Vice President of Marketing, Thaddeus Tazioli. “Our kitchens are busier than most restaurants and we have 10-15 cooks per store who prepare at least 75 to 100 unique dishes from scratch every day.” While preparing true restaurant-quality meals is something Sunset was already doing, the breakthrough was the packaging technology which allows the meals to be cooked in minutes.
Under the guidance of Deli Department Director Chuck Gullo, these cooking experts use simple, fresh ingredients and unique recipes for a variety of fish, meat and vegetable favorites including: Cod Provencal, Garlic and Herb Chicken and Mediterranean Vegetables.
“We want to take something that’s great quality, but also super simple,” says Deli Department Head Chuck Gullo. “The food looks beautiful and because the packaging allows you to see it before you buy it, it’s been an immediate success. Preparation is deceptively simple, and one might be tempted to think there must be a sacrifice someplace; but this isn’t the case.”
All five of Sunset Foods’ critically and consumer-acclaimed grocery stores are offering customers Quick & Easy programs: Lake Forest, Libertyville, Highland Park, Northbrook and Long Grove, with the latter store’s program debuting this month.