A FRESH PERSPECTIVE

May, 2004

‘Having original strength, vigor and quality’
This phrase might sound like a young athlete but these are the adjectives listed in the dictionary under the word “fresh”. When applied to foods, ‘strength’ is the nutrition power of a grain that has not been processed, ‘vigor’ is the taste of a vegetable that has not been canned and ‘quality’ is a dish that has been prepared from scratch.

Consumers are demanding more fresh foods and Sunset is delivering. We offer a assortment fresh, tasty and healthful foods throughout the store. In the Bakery, choose from many varieties of preservative-free breads baked on site or by one of our many vendors. The newest addition is the reduced carbohydrate loaf. Describes Bob Bugiel, Manager of Sunset’s central baking facility and primary contributor to the recipe, “it has a heavy crust with a soft center and the taste is similar to a 7 grain bread.”

Sunset’s Deli Department offers an array of salads, sauces, cooked entrees and side dishes prepared daily in our kitchens. Chuck Gullo, Manager of the Highland Park Deli explains, “Every dish is made with high quality ingredients. For example, our rotisserie chickens are all fresh, Miller Amish. They’re never injected with antibiotics or other solutions.”

Today’s consumer is veering away from canned fruits and vegetables and steering into the Produce Department. What are they buying" Says, Joe Heitz, Libertyville Produce Manager, “Customers are asking for more organic than I’ve ever seen: apples, cauliflower, the complete spread. They want to eat healthier.” He thinks that the “5 A Day - The Color Way” campaign and the addition of new items help customers eat smarter. “They see our signage and try more produce. I started carrying Mexican papaya and now I’m selling a case a day.”

Strong nutritional value. Vigorous taste. Quality ingredients. This is how Sunset defines its fresh baked goods, freshly prepared dishes and farm - fresh produce. We invite you to taste for yourself!

Sunset Deli Delights
Restaurant Quality For Less Than Half The Cost
Shrimp Bisque - an elegant meal starter
Marinara Sauce - perfect with your favorite pasta
Pineapple Salsa - excellent with salmon or tuna

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